FOR ARTISTS · COACHING, KIT AND BUILDS

Build the business behind the music

for and with artists

I'm a working musician in Los Angeles. I automated the business side of my music, so more of my week goes to the music itself. Now I share all of it: I can teach it, hand you the kit, or build it with you.

APPLY
Marcello performing among flowers at an evening event

It's helped me land high-profile events, like the VIP performance at the Catalina Wine Mixer, and well-paid residencies at fine-dining restaurants in Beverly Hills and Woodland Hills. And it's cut my outreach and email time way down.

WHY I BUILT THIS

The business side, handled

The business side of music is real work: finding the rooms, writing to them, following up, quoting, contracts, getting paid. It's necessary, and it eats the week.

Think about what it would take to hire it: someone to find the venues, planners and companies near you, someone to write to them and follow up, someone to answer inquiries and send quotes, someone to keep the paperwork straight. That's a team.

This is that team, working on your own computer, under your name. You approve every message. And it's yours to shape: how it writes, who it reaches, how it follows up. It fits how you work, not the other way around.

And you own it. There's no subscription to me. It runs on your own accounts, and you pay only for the tools it runs on, like your AI plan and email.

WHAT WE CAN WORK ON

Four ways in

01 · START HERE

The Audit

One call, one clear plan.

  • Where your business is today, and where your pay could be
  • Your pricing, and how you talk about it
  • Your photos, video and how you show up online
  • The one change that would matter most
02 · SET IT UP YOURSELF

The Kit

Everything I use, packaged for you and set up by your own AI assistant.

  • Packaged for you: your instrument, your area, the gigs you want
  • A step-by-step setup your own AI assistant walks you through
  • Ready-made rules for replies, quotes, follow-ups and outreach
  • Short how-to clips for the few steps only you can do: sign-ins and email settings
  • Contract, invoice and terms templates that work
  • Yours to keep: no subscription to me
03 · LIMITED SPOTS

Build it with me

The Audit, coaching, and your whole system built with you, on your own accounts.

  • Your list of the venues, planners and companies that hire music
  • Outreach that sounds like you, and follow-ups that never drop
  • An AI desk that drafts your replies, quotes and invoices
  • You approve every message before it goes out
04 · ADD-ON

Get Seen

Great media gets better gigs. Let's make yours match your music.

  • Coaching on photos, video and your profiles
  • A filmed session in my studio: one song, clips and photos
  • Which platforms matter for the gigs you want
how it works
1

APPLY

Tell me what you play, where your business is today and what you want to change.

2

THE AUDIT

A 60-minute call to find the one change that would matter most.

3

YOUR WAY FORWARD

Run with the plan yourself, get the Kit, or we build it together.

ARTIST FAQ

Good questions

Do I need to be techy?

No. If you can use email and follow steps, the Kit walks you through it. If you'd rather not touch it, we build it together.

What does it cost to run each month?

Only your own tools: an AI plan, your email and a sending tool. No subscription to me.

Does my computer need to stay on?

For the parts that run on their own, yes. A laptop or desktop left on at home is enough.

Will venues think I'm spamming them?

No mass blasts. It writes to the right person, a few a day, in your voice, and stops when someone says no.

Does it work outside LA?

Yes. It finds the rooms wherever you play.

Do you book gigs for me?

No. I'm not an agent. I help you build the business that books you.

Which AI does it use?

Claude, on a paid plan.

APPLY

Tell me about your music business

WHAT YOU'RE INTERESTED IN
NOW PLAYING
Full band reel
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